The Practice Of News Governing In Guangdong Province

With the advent of the era of media change, mass media is increasinglybecoming the government important ruling resources. The analyse of how to developand use the media of social information resources and audience resources, isconducived to the government enhance its governance capacity, build public trust andexpand the social influence of the work. Guangdong is the forefront of the reform ofopening up in China, the thought idea brought endeavor, good economic foundationand cultural environment, not only has given rise to a number of innovative media,also gave birth to the civic consciousness of political participation, strengthen theruling ability construction for the government to provide a strong guarantee, andformed a government of the virtuous interaction between media and the public newsruling mode. Therefore, news of the ruling practice and case of investigation inguangdong area, is not only beneficial to comb and summarize the existing experience,and how to treat to the government media has universal significance to make good useof media.This paper is based on the current realistic necessity of the governmentstrengthen the ruling， systemly combed the news of the ruling socialfunction,combined with the practice of Southern Daily survey reports, the partynewspaper is analyzed through the supervision of public opinion to promote ideas andpractices of the working of government. Take the planning and operation of＂enterprise registration trial record series＂which published by the Southern Daily asan example, summarizes the government how to make good use of media resources inthe specific work, in order to promote the reform of administrative examination andapproval system to create a public opinion environment. Indeed, achieve thecommunication effect of three party satisfactory communication effect which includeultimately realize government policy implementation, effective supervision and publicmedia to solve the problem.