The Research On Photographs To Convince The Audience Of Visual In The Digital Era

In the visual communication field, constantly being exposed to fraud incidents, making the public’s trust in the photo has been shaking. It also makes the authenticity of photos as photography, especially photojournalism and visual communication in the hot academic topic. Still be able to believe the photos? Raised this issue contains two meanings, on the one hand, it shows the public still have a greater expectation of relevance of photos and reality; The other hand, despite that the photo appears to be the collapse of an evidentiary function, but the complex relationship between photo and the reality is emerging out. How to correctly use this language, establish a link between photographs and reality so that it continue to exercise positive functions, and how to help the public understand photography language, thought the relationship between the photos and the reality, have become important issues. In this context, based on the "The Research on Photographs to convince the audience of visual in the Digital era" subject of study, from two aspects of waiters and audience, the emerging online media impact analysis in the digital age, photos of waiters and issues facing the audience and how to form a picture information dissemination process.First, since the information dissemination process identified the photo as the object of study, this paper is to start from the perspective of the audience, the audience receiving the information dissemination process photos decode information with the characteristics through case studies, namely the audience is photo selectively receiving information, they explain the significance of the photo is also very open, the audience is often one step further by reading and imagine themselves to participate in the photo were the scene. Interpretation of these studies by the audience of the photo is complex, and this complexity makes the photo spread in order to achieve the effect of those who pass from a subjective way possible to make adjustments to the picture.Second, the combination of the visual image semiotics studies were based on mass audiences interpret blueprints habits and ways to photograph encoded by the visual image of the unique, realistic and symbolic to achieve convince visually. Classical persuasive case analysis, reflecting the communicator to convince the audience a visual way of indoctrination or not blindly accept exchanges but rather a dynamic propagation process.The third, in the digital age, more advanced image processing technology, but also more convenient and simple, it is not only reflected in the production, transmission and preservation of greatly improving the efficiency aspect, but also reflected in the operating costs are greatly reduced so popular. In this exchange process allows the dynamic propagation of visual deception even more apparent. In this paper, some photos of fraud cases against counterfeiters way in the digital age were classified broadly into shot put on the photo tampering, selected pictures to show and explain these types of errors. Such fraud poses a serious public crisis of confidence. But at the same time, the openness of the propagation characteristics of the digital Internet has given the audience a visual transmission chain of evidence to the contrary, supervision photo convenience.The fourth, the digital age, not only the proliferation of fake photos, and visual connotations also increasingly complex picture, standing audience point of view, to improve the ability to interpret drawings of audiences have become increasingly important proposition. Then introduce the concept of visual literacy, and for the audience to better respond to the digital age photo interpretation given to improve visual literacy strategies and recommendations.In short, this article will focus on the use of the theory of visual communication, visual perception, visual representation of different angles discusses how dialectical thinking visual communication process photo of persuasion in order to better understand the behavior of visual communication, but also makes the photo more to play a strong role in the spread.The innovation of this paper is standing in the perspective of communication studies to think photos of visual persuade this topic, the photo visual persuasion as a kind of to confirm the information for the purpose of communication process. The communication process can be described as:Photo information was collected, edited, through certain media and environments to be spread, finally obtained the certain effect, and get feedback. This line of thinking and the past will be the authenticity of the photo subject and in the form of static is only confined to the traditional concept of photography is different, so you can use a broader look at the photos of information dissemination.