The Comparative Of Chinese And Indonesian Language About Television Food Advertisement

Advertising is the most important part of the marketing of the product. In the process of making advertisements, the usage of vocabulary and language have specific meaning, distinctive slogan mainly through fun and expressive words to strengthen product characteristics, so that consumers of the product curiosity, like and are willing to buy these products. Written and skills of an advertising are the key to achieve success of an advertising. This paper analyzes the word usage of television food advertising, and two different language of Chinese and Indonesian of some food advertisements.This thesis is divided into four chapters:Chapter â… -Introduction, describes the emergence, development and significance of advertising as a whole, and a brief description of research methods and significance; Chapter â…¡-the characteristics of Chinese and Indonesian vocabulary words and television food advertising writing skills, starting with the title, verbs and adjectives, analyzes the characteristics of Chinese vocabulary words in Indonesian television food advertising, and then compare the wording of the two ad techniques; Chapter â…¢-Chinese and Indonesian television food advertising word speech variability and translation, the third chapter is the key chapters, comparative analysis of the Chinese and Indonesian television food advertising word speech variability and Chinese and Indonesian food brands in the global television advertisement translation; Chapter â…£-The similarities and differences of Chinese and Indonesian television food advertisement, the focus of this chapter is also the text of the chapter, analysis of Chinese and Indonesian television food advertisements from similarities and differences arising due to different cultural backgrounds; Chapter V-Investigation of Chinese and Indonesian television advertisement, also briefly described.A Comparative Study of China and Indonesia through advertisements, we understand China and Indonesia advertisements similarities and differences. The same performance in the Chinese print advertisements and rhetorical sentence, the sentence aspects include the use of methods of language, rhetoric, including suggestions style, language style rhyme, metaphor type, called upon the type, style and suggestive questions. Differences between Chinese and Indonesian advertisements are in the expression of the two languages and idioms use of these similarities and differences, the two countries formed out of their own unique advertisements.