The Visual Design Of Liangzhu Cultural Town

Nowadays,visual design has been put on the priority list by a variety ofindustries.The Chinese characters have developed their own word construction, wherethe meaning are embedded in and can be caught from their word shapes. Chinesecharacters have their pictographic nature from the very beginning. The history ofChinese characters is at least five thousand years, their continuous change is a processof the writers’ creating and designing the characters, and it is also an indication of thedevelopment of human thoughts. With the evolution of Chinese civilization, Chinesecharacters have been developed into a kind of highly symbolic and pictorial characters.Therefore, because of the decorating and practical features of the characters, Chinesecharacters are highly praised by the majority of folk artists. Since then, patterns ofChinese characters have been developing as a kind of folk art. They are condensationsof Chinese culture.