The Research On Interaction Design Of Application Advertising

As the mobile internet develops rapidly, app (application) has been employed inwide range. However, whether profits can be obtained from developed apps has becomethe key problem to the companys, which is the bottleneck of the app’s development.Inserting advertisement to the apps, is just the effective approach to solve this toughproblem. Under this background, the study of interaction design of app advertising hasbeen set about. Based on the users’ interface design of app advertising, this paperpropose a form of extended interactive idea innovatively, like the transboundaryinteraction, to enrich the theory of the interaction design of app advertising. At the sametime, it offers theoretical references and practical assistance to the Ads’ designers andagencies, and contributes to the blossom of app advertising industry healthily.To begin, the paper has illustrated the a couple of concepts, such as the mobileinternet, app, app advertising and so on. Besides, the contemporary state of appadvertising and category has been studied as well.In addition, to study the interactive features of the app advertising, both two groupsof advertising types are selected for research. In terms of media, transit and interaction,new media advertising is compared to the traditional media. Furthmore, on the basis ofit, mobile internet advertising is researched by contrast of the computer internetadvertising as well, both of which belong to the new media. Consequently, theadvantages of mobile internet advertising has been acquired, with the three features ofapp advertising drawn forth (full-time, immediacy and transboundary). It laid the solidfoundation of the interactional design of app advertising.Following this, according to the three influential factors of interactional designand the theory of three levels design, interactional design app advertising is dividedto two sectors (user interface design and extended interactional ideas) for study. Thedesign of user interface is required to have a distinct instruction, which can be solvedby the means of get following give to attract users, but the information must be inlinewithit.Interactional extendedideashastwoparts:app’sownextendedinteractional ideas and extended transboundary ideas. The former contains three sectors, joyful,useful and share, APP, AR and LBS and interaction combined with HTML5.Extended transboundary ideas, which is the most vital part and most innovative pointsin the paper, can provide users with better experience, with the help of some advancedmetheds, such as QR code scanning, photographing and motion capture, to fulfill thetransbounday.Lastly, on the basis of theory research, the achievements gotten from this studyhas been brought into the practice, through the design of app advertising of "Goldenwashed up" fund brand, and practice is also back to the theory.Nowadays app advertising has been the most potential advertising type to develop.The interaction design app advertising is a booster, to a great extent, for the appadvertising development. Not only the value of theory research and realisticsignificance it has, but also benefits to the development of app advertising healthily andconsistently.