Promotion Design Of Seventy-two Jinan Spring

30years since the implementation of the reform and opening policy, China hascreated the glaring "economic miracle". At the same time, the fast, largest and“confusing” urbanization also makes people confused. In the process of theurbanization, the same city appearance let more and more people lose the identity ofcultural characteristic and the presence of history memory. According to the Jinan’sown characteristics and the need of the development of modern city culture, avoidingthe current problems, themed with the "Spring City" image, the design of the bandpromotion of seventy-two Spring makes the promotion as the main content, furthershaping a typical and full of cultural connotation city image. Beginning with sayingfamous springs, including the banding main image, hand-painted "72springs " whichare the basic part,a series of promotional items for the promotion and related contentof process design, the design seeks to establish a perfect image system.Meanwhile, the design report sorts out the design problems, and makes specificnotes for the project. Some of the key issues can be raised to a certain theoreticalheight understanding and enhance mutual understanding.