| As a kind of social terms, traffic promotional language is extremely common. With the continuous progress of social civilization, traffic promotional language gradually integrated into our lives. Furthermore, civilized traffic promotional language is representation in the new age. At present, it was not much to research traffic promotional language from the linguistic point of view, so this paper tries to research and analyst it from different angles, including phonetics, grammar and pragmatics.This paper is divided into six parts. The first part is the introduction, introducing the present research situation related to traffic promotional language and proposing the purposes and methods.The second chapter is to define the concept of traffic promotional language. Besides, we introduce different types and functions of traffic promotional language.The third chapter is to seize the traffic promotional language on the Phonetic features.The fourth chapter is the grammatical analysis of traffic promotional language, and mainly analyzes the sentence pattern and sentence category.The fifth chapter is to analyze into traffic promotional language of pragmatics in different aspects, such as the cooperation principles and the politeness principle, drawing the conclusion-it could effectively realize the functions correctly and reasonably.The sixth chapter concludes the thesis. |