A Deficit Study On Chinese Film And Television Trade Deficit With America

Under the background of the deepening economical globalization, cultural trade is developing rapidly in the global scope and has changed the traditional economic mode. From the global perspective, the development speed of the culture industry has exceeded the speed of traditional manufacturing, not only in developed countries but also in developing countries; from the economy scale perspective, the culture industry has become a pillar and leading industry which is still a sunrise industry. In more and more, culture industry is also becoming a new economic growth point of a countryIn the cultural industries, as the most international media industry, the share of film and television industry is directly related to the development trend of culture industry in international trade. Video products as the most international cultural products, not only can disseminate the exporter’s values and way of life, but also can produce huge economic benefits for the exporter by its vivid image and content.America whose development model and experience is the main object of our future research and learning occupies the central position in film and television trade market. Through the analysis of Chinese film and television trade deficit condition with America, the author analysed the reasons what emerged the deficit, then explained the factors affecting Chinese film and television cultural trade deficit with America using time series data from1994to2011about the deficit amount by error correction model; finally, put forward suggestions to reduce and eliminate Chinese film and television trade deficit,In recent years, although Chinese movie and TV cultural industry has ushered its development climax, Chinese film and television trade has been still in deficit with America. Empirical analysis shows that Chinese per capita GDP、 America per capita GDP、 terms of trade、 the Internet penetration rate and other factors are significantly related to Chinese movie and TV product deficit amount with America. Therefore, how to improve Chinese per capita GDP, to improve the terms of trade, to enhance the level of application of science and technology to promote the development of the film and TV industry fundamental, are worthy to thinking deeply.