Chinese Folk Art Study On Application In The Modern Commercial Illustration

Nowadays, speed the development of science and technology, Western culture coercedstrong scientific and technological strength continue to impact China’s traditional culture ’ssurvival and development. Relatively speaking, trendy cool culture has a great temptation,but as a local manifestation of Chinese folk art folk art, in such a huge impact, their livingspace is shrinking. Those who have the glorious civilization in the form of flow with timebeing gradually lost luster. Chinese folk art has a mysterious and huge color system, thoseseemingly simple coloring behind it contains ancient civilization. These elements areconstantly learning new commercial advertising fee. Chinese folk art and people’s dailylife and folk activities closely. Chinese folk art no matter the color or shape are showing aChinese national culture, folk culture and spirit, while its use of color and shape alsoexpressed the hope for a better life for people folk psychology.Folk Art as part of traditional Chinese culture, the history of our country occupies apivotal position. Chinese folk art is the masses of working people in the long-termproductive labor and everyday life, in order to meet their material needs and spiritualneeds of the creation of aesthetic art form. Its culture, art forms reflecting the Chinesenation’s aesthetic, reflecting the Chinese philosophy of primitive culture. How can Imake these folk art flower normally open, is the modern era we need to think about. Whatwe need to take measures to be able to make Chinese folk art elements and modern designcombined commercial illustration, is also worthy of us to think about. So this article toproceed from this point to Chinese folk art works in the traditional art forms as a startingpoint, the folk art into modern commercial illustrations.