The Design Research On The Animal Protection Association Of Changsha City

This topic mainly aimed at Changsha city image promotion of small animalprotection association to carry on the research and design. Recently， Publiccommunication gradually become the core issue of public system. In recent yearsthrough public interest spread, establish the public recognition corporate successeverywhere. And also, in the emerging Chinese animation industry, also began topopular public communication and cause marketing. Cartoon image gradually becomethe new trend of public undertakings. General star endorsement of the public, alwayslet a person feel there is a certain distance between stars and public, difficult toresonate. The cartoon characters more vivid than reality, more convincing, morecloser to the distance between the masses. To young audiences in cartoon animationhas broad foundation, classic cartoon image in people’s minds have strong sense ofidentity, is an indispensable partner in the growth of teenagers. As a symbol of a kindof ideal life, cartoon characters are the best idol. And cartoon characters than easier topromote the interactions with the public, endorsement by cartoon characters orengaged in public welfare undertakings, the dissemination of public is lethal.In this paper, the animal protection association is the cartoon image promotionfor the project design practice, from the perspective of the concept of the publicspread, based on the connotation of cartoon image definition of concept, novel designwith unique perspective in combination with the practice of public welfare andcartoon image, the thesis use the research method is to support the theory and practice,to complete all the project practice. The main research methods is a symbol of thelearning theory is introduced to color psychology, animation marketing, emotionalmarketing theory. Finally established in Changsha city small animal protectionassociation hold the cat cartoon image, has the cat as the prototype of cartooncharacters to promote commonweal organization, finally established the whole designprocess and the concrete implementation plan of the project, and the cartoon imagehas carried on the practice of production.