Study On Gongdou Drama Under Popular Culture Theory

Originated in Western society, popular culture is closely linked to the formation of mass society. Having experienced a long period of development, the theory of popular culture formed different research paradigms. Nowadays, the Gong Dou drama, which was once popular in the television, has died down. This in one reason, own to the market saturation and natural selection, in another, it also belongs to the interference from state policy. Despite the fact that the creation and broadcast just follow the leap of rating under the economic situation, the language style and the audience’s strong sympathy with these dramas, or the policy intervention from SARFT (the State Administration of Radio Film and Television) through "visible hands", all of them sufficiently proved the huge influence of this kind of drama. Obviously, Gong Dou drama, created by popular cultural, which died down also attribute to the power of popular cultural, and the essay was trying to analysis the theory of popular culture, to understand why the mass culture became the mainly inner mechanism, and being the theoretical support of healthy drama construction.In chapter one, the author was concentrated on introducing the concept of mass culture theory and Gong Dou drama. At the first section, it had analyzed the rise and the development of mass culture, made a conclusion of it based on the history; what’s more, the author had sort out the standard western mass culture research, introducing the research achievements and theoretical perspectives of the Birmingham School and the Frankfurt School; then retrospect the features and the theory development of Chinese mass culture. At the second section the author had classified the Gong Dou drama and summarized the developments and features of Gong Dou drama.In chapter two, the author had analyzed the inner mechanism why Gong Dou drama was so popular and gave some examples that the Gong Dou drama had copied the methods from idol drama to attract the audiences by fancy images, using informal dialogues to meet audiences’appetite, and then get good audience rating.In chapter three, the author had criticized the distorted values, the conception of history and the inferior quality of Gong Dou drama from the realistic environment, the interaction between network film and drama, the social culture reason of why Gong Dou drama was so popular and the function of artworks.In chapter four, the author had summarize all the conceptions above, and sum up some experiences of Gong Dou drama’s communication and creation, giving some advises how to make dramas from macroscopic view, then making an explanation of the deficiency of this thesis.