Priming Effect Of University Students’Donor Behavior Attribution And Its Influcnce On Their Donor Behavior

Attribution is the psychological process of behavior causes to explain and inference, and it is an important basis of forecast and control. However, when explaining why others behavior, people often have a tendency to overestimate the role of personal internal factors and underestimate the role of situational factors, namely "Fundamental Attribution Error"(detailed FAE). As a kind of pro-social moral behavior, donor behavior contains a different motives behind it. Based on this, our study focus on that priming effect of attribution and its influence on subsequent donor behavior when the individual as an observer to explain others’ donor behavior who have different motivational orientation.This study control different conditions by masking prime paradigm, and then make use of six situational stories which implied the hero’s three motives orientation to explore donor behavior attribution, finally measured subsequent donor behavior by dictator game paradigm. Experiment1use2(start type:donor behavior disposition words start, neutral words start)x3(motivational orientation:altruistic motivation, selfish motivation, obedient motivation) two-factors mixed design. We obtain to explore disposition priming effect of donor behavior attribution and its influence on donor behavior. Experiment2use the same method, taking donor behavior situation words as a primed stimulus, in order to discuss situation priming effect of donor behavior attribution and its influence on donor behavior. Experiment3start disposition words and situation words in balance on the basis of the above experiments. we seek to discuss balance priming effect of donor behavior attribution and its influence on donor behavior. Our study mainly get the following conclusion:(1) Donor behavior attribution and donor behavior all exist priming effect. When taking single disposition words as primed stimulus, fundamental attribution error is strengthened, and the level of donor behavior is also enhanced. When taking single situation words as primed stimulus, fundamental attribution error is weakened, and the level of donor behavior is also reduced. When starting disposition words and situation words in balance, fundamental attribution error is weakened or even disappeared, and the level of donor behavior is also reduced.(2) Donor behavior attribution and donor behavior all is affected by motivational orientation. In the condition of altruism, obedience and selfish motives, the degree of fundamental attribution error in turn weaken, donor behavior level is also in turn reduced accordingly.(3) Donor behavior attribution in different priming condition significantly forecasts donor behavior, namely the greater internal attribution of donor behavior, the larger fundamental attribution error, the more their own donor behavior; the greater external attribution of donor behavior, the smaller fundamental attribution error, the less their own donor behavior.