To Explore The Design Concept Of Kenya Hara

Kenya Hara is a famous Japanese graphic design master, advocate of Japanese culture through visual communication to every corner of the world, the use of his design from manipulation Eastern Zen philosophy to the extreme simplicity of the design culture of life, not only on behalf of Japan, also on behalf of Eastern culture. Many designers, including ordinary people of Kenya Hara’s simple, emptiness, everyday life very much like the idea of re-designed and approved under his philosophy localization MUJI has become a household brand. Therefore, the study of Kenya Hara design concept of the graphic design industry for great reference value.In this paper, and the influence on behalf of a typical representative design exhibition on its further analysis and interpretation of dialectical discourse of Kenya Hara’s design philosophy Why get everyone’s approval and Kenya Hara’s design philosophy of Kenya Hara’s design work and significance. Paper uses a lot of research methods:survey such as copywriting, case analysis, case comparison method, the market survey visits, etc., for better help thesis completed. In terms of the article structure, with a total score of discourse style way, the first chapter is an overview and introduction; second, third and fourth chapters are designed to resolve three major works of philosophy and representatives of Kenya Hara; Chapter V Kenya Hara is a detailed analysis of the reasons for the popular design concept, which is the main thesis chapters and innovation; finally the conclusion and outlook article, based on the integration of each chapter summary, to be discussed and, finally, the young country designers should be objective and rational learning master design. On the one hand, Kenya Hara’s "re-design "Haptic" and "White " and other design concepts, to promote localization, personalization, attention to people’s feelings, advocate redesign of everyday life, a source of concern to seek design from life... in his design contains a deep sense of Zen and oriental philosophy of life, and this is worthy of recognition; on the other hand, the design culture should Hundred Flowers, contemporary young designers should be rational pursuit of a master’s footsteps and learn to stand on the shoulders of giants, founding in line with the national design specification and design, should not blindly worship.