Conceptual Integration Theory Of Perspective To Explore The Rear Slogan

Conceptual integration theory, which is the systematic elaboration of the mappingand interaction of mental space in the verbal communication, aims at revealing themystery behind the online construction of verbal meaning. The essence of conceptualintegration is the combination of relationships which rely on the relativity andsimilarity. While in the specific analysis, the conceptual integration theory relies onfour frame network, which are Simplex Networks、Mirror Networks、Single-ScopeNetworks and Double-Scope Networks according Fauconnier and Turner to carry outintegration analysis against verbal. The simple car rear slogan is an individual onethat attracts the public attention aiming to draw attention of traffic safety orindividuality. Through summary and analysis of materials on hand, we could dividethe contents and expressing style of the car rear slogan into four types which aredirect reasoning, intimidation, narcissistic boasting, self-deprecating. The major partof the dissertation is the conceptual integration. The formalized mode of conceptualintegration analysis against car rear slogan will be adopted together with the concretecontents and constitution strategy to analysis the car rear slogan. The key point is torationally explain the process of the online construction of the meaning of car rearslogan, and to exploit the deep meanings of the slogan, finally lead to correctunderstanding of it for the people and give author’s suggestion to the composing thesame.The specific content of each chapter is as follows:The first chapter: the preliminary solution, on the introduction and analysis of theconceptual integration theory and rear banner, and then to the research object andelaborates the significance of the research, and defines the research content of thispaper and the paper’s research methods and so on.The second chapter: Strategy analysis car rear slogan: this chapter will usecomparative analysis method, strategy analysis of car rear slogan from four aspects ofpronunciation, vocabulary, grammar, rhetoric. Highlight the rear banner strategy isrich，language diversity.The third chapter: Analysis of rear banner conceptual integration: formal modelof this chapter on the basis of previous studies proposed integration of tail signconcept car, and then the model，using the conceptual integration theory analysis of four types of signs. In explaining the process construction rear banner online，highlights the strong explanatory power of conceptual integration theory.The fourth chapter is the conclusion: summarize this chapter from theory,application, problems in three aspects.