Emotion-based-Design Arouse Customer’s Purchasing Mood

With the high speed development of modern society and the improvement of technology,people’s consumptive sense is changing nowadays. Individuals pay more attention to thespiritual lives just because they are easy to be satisfied by the abundant material lives. Peoplewho live in modern society prefer goods which can bring some good feelings, such as happy,comfortable and exciting. Some products are not be attracted because they are not so vividand active. As a communication between consumer and products, emotional design has totake the responsibility of arousing people’s desire of buying.The first part is about the research background, finally purpose, meaning, researchmethod and innovation points of the thesis. With the improvement of science and technology,consumer pursue the products which have the high emotional elements. People wish productsthat can have more soft aspects than hard aspects. So how to show the soft aspects? We needto put some emotional elements in design. Actually, designer has to control the relationshipbetween the shape and the emotion for gainning the products admited from consumer, becauseemotional design care about the emotional and personality. As a designer, you have to take therespondibility of doing works that can touch people’s heart and stimulate people’s desire ofbuying. From the thesis, we will get some information about different way to researchemotional design. And designer who wants to know the elements about stimulate people’sbuying mood has to stand on two side, a manager, and a designer at the time.Secondly, one point of the thesis is about the power of emotional design. So what isemotional design? It need designer take the sonsumer as a center, and let the brandstrategy,“customer is god”, deeply rooted in the enterprise culture. Art design is a mediumthat can express emotion, arouse the resonance of the audience, have an interact with theproduct when they are in the emotional experience. When it comes to buying mood, it is aseries of specific emotional responses by enterprise internal and external factors when theconsumer is in the process of buying or using product.Buying sentiment points two kinds, positive emotions and negative emotions. By the way,there are many factors that can trigger a buying mood, such as product attributes, services,scenarios, marketing communication activities, and also, different age, gender, occupation ofconsumers’ buying mood is different. Considering that, designers must fully take into account these factors, and let the emotional design play a biggest role, stimulate consumers buyingmood.Lastly, this paper put forward the approach to the study of emotional design, After fullunderstanding the way of emotional design and analyses the consumers’ buying mood, Icombine the case, do research from philosophy, science and technology, applicability, age,appearance, marketing, for knowing how emotional design stimulate consumers’ buyingmood. And form the research context and structure as a whole. In addition, this thesis alsoexplore the new direction of Chinese design, to build China’s own creative industries thatbased on feelings and ideas.