The Exotic Of The Aesthetic Culture

Micromovie is a fresh form of film art, it started from2011,which isa new member of micro age after micro blog and hint fiction. A micromovie can bea independent film and also be series, it can be used for various of themes thus it’s apowerful expression and has a strong developing potential. As a standing symbol offilm art today micromovie becomes a hot topic and it is widely adored by people.This essay studies micro movie from2aspects. One is the affect of external worldhas to the birth of micromovie, the other is a study to the dialogues in micro films.In the postmodern context,the change of subject consciousness lead to the formof micomovie. Postmodernity was orientated from the west and then be introducedto China. The discipline of its massification, freedom and the idea of big tolerancewell-received by people, and it gradually changed people’s knowledge structure andideology over time. Under its influence,the subject consciousness became to arise,different creations emerged, using micromovie to entertain themselves, expressindividual idea or dong commercial exploitation. This process led to the emergenceof micromovie and made it quickly become one part of the social culture.Second, the development of micromovie is the result of the combined actionbetween the creator and audience. As the postmodernity trend boomed, the societydeveloped, the society structure changed. Meanwhile it changed people’s life style,aesthetic approach and experiences. The subject consciousness changed. Theaudience gained more freedom in receiving and broadcasting than ever.Micromovies are not only reflecting the intention of the creator they are also payingmore attention to the intention of the audience. Wether to meet the audience’saesthetic demand and strike a chord become a key factor of their development. Inthe age of abondance the culture become the theme of our times.Different demandsand thoughts act upon each other. The study of micromovie should not be limited onits art form transformation only but also the effect from the creator and audiencerelationship transformation. Third, Micromovie reflects a flouring cultural product market and itsinteraction with the development of society. The creators of micromovies are fromall sectors of society, they are widespread and we can no longer ignore their greateffect and interaction to the society development. The rise of commodity economychanged the social value of culture, while the micromovie as a result of societydevelopment on the contrary affected individuals and the adjustment of socialstructure. Under this process, it makes it possible to combine micro movie tocommercial customs together. Advertising companies will develop its value on itsgreat influence on individuals. This, in a certain degree promote the furtherdevelopment of micro movies.This artical is divided into six chapters.The first chapter is an introduction andresearch status to the Rise of micromovie background.Then the second chapter leadsto the definition of its aesthetic characteristics discussed on that basis; Chapter threediscusses the emergence of the micromovie from the creation of the mainpost-modern context,exploring the role played by the change of mainstreamconsciousness on the rise and flourishing of micromovie;In chapter four,I discussthe audiences’ thinking of the micromovie from sustainable development underpostmodern context.Audience acceptance is a creative continuation of a culture oran art form,and the research on the audience acceptance is very necessary in theprocess of the development of the micromovie,and it is also a necessary factor in thedevelopment of micromovie.In chapter five,I will analyze the relationship betweenthe micromovie and the society through the features of the micromovie’scontest.The society has a great influence on the rise and development of themicromovie.In return,the micromovie plays an important role in the society.Inchapter six,based on the former information,this article will be mainly about theprospect,the problems and some relevant measures of micromovie.