The Study On Foreign Trade Correspondence From The Perspective Of Critical Discourse Analysis Theory

Nowadays, lots of scholars work on foreign trade correspondence, but most oftheir study focuses on a kind of microcosmic research on the content of foreign tradecorrespondence, for example, language characteristics, pragmatic strategies, culturaldiversities, translational skills of foreign trade correspondence, and so on. Especially,some experts make their own researches on it from Grice’s Cooperative Principle andPoliteness Principle proposed by Brown and Levinson, and others rely on RelevanceTheory presented by Sperber and Wlison. However, most of the above experts andlinguists study the discourse of Foreign Trade Correspondence from the aspects oflanguage, vocabulary, and sentence pattern. Nevertheless, understandings of humanbeings on connotative power relations and ideology in correspondence and awarenessof language diversity in cross-cultural communication need to be improved. Therefore,CDA theory should be the important link of accomplishing a decent correspondence.This thesis attempts to use relevant theories of Critical Discourse Analysis toanalyze the materials of Foreign Trade Correspondence, the purpose of which aims atunderstanding the typical language characteristics in Foreign Trade Correspondenceand analyzing the application of Critical Discourse Analysis theory on Foreign TradeCorrespondence, for example, power control and cultural diversity. In this way, it canprovide us with some beneficial theoretical implications while writing foreign tradecorrespondence. Furthermore, it can correctly estimate mutual business intentions andcooperative prospects.Real English negotiation cases which are extracted from the real trade activitieson book or online are collected in this thesis because English is the main language ininternational trade activities. Through the detailed study and analysis of the thesis, itcan be concluded that Foreign Trade Correspondence is a kind of special discourse,the characteristics of which is that both parts of the trade have to express their ownintentions and sincerity in foreign trade correspondence clearly. Therefore, as thepartners of the trade, they should pay attention to their own expression so as to cover the diversity of power and status during the process of trade activities. That’s to say, abusinessman should possess the awareness of critical discourse and notice the furtherimplications of negotiation which can avoid a kind of trade deadlock in internationaltrade activities. Furthermore, most of the domestic mainstream theories attach muchimportance on the differences between language and culture but less on the essence ofsocial behaviors during the process of cross-cultural communication. Therefore, thethesis brings in Critical Discourse Analysis theory during the process of studyingcross-cultural communication. Specifically speaking, it is to analyze Foreign TradeCorrespondence in social activities under the circumstance of cultural diversity. That’sto say, people’s reflection to the discourse should be taken into consideration becausetheir methods of expression during the process of correspondence communicationembody their emotions, values and attitudes under the various cultural background.For this reason, it is a substantial problem while referring to how to analyze ForeignTrade Correspondence from the level of utterance in cross-cultural context.In conclusion, the thesis extracts some language features in successful foreigntrade correspondence and analyzes the discourse from application of power controland cultural diversities in Critical Discourse Analysis theory. In this way, it can offersome theoretical basements to the people who are engaged in writing foreign tradecorrespondence in international trade activities and ensure the long-term and friendlybusiness cooperation. In addition, innovation of this thesis is to combine CriticalDiscourse Analysis theory with social activities and to discuss the detailed problemsof correspondence from the aspects of power control, culture, ideology and societywhich aims at conducting the writing of Foreign Trade Correspondence and providingus with some proper theoretical basis for the latter research.