| In the1990s, new generation directors drifted away from the edge ofthe system or creating in the underground state, showing a collectivetendency of alienating from the mainstream and cultural rebellion. Sincethe new century, they have been floating to the surface gradually andstarted to enter the film system and commercial markets. Their workspresent a series of changes in such a tortuous process, consciously orunconsciously, which constitute the creative transformation of the newgeneration directors. Genre has gradually become one of the new generationof creative strategy during their transformation, meanwhile the newgeneration directors have gradually become the main force of the Chinesecontemporary films.On the basis of describing the transformation trend of the newgeneration directors, this article focused on putting genre strategy intotheir creative transformation trend as a whole and trying to solve thefirst core issue that Why genre strategy become the mainstream choice ofthe new generation directors, through analyzing the external environmentthat the objective influence of creative power mechanism and the selectionof subject as a film author.Then enter the text level to solve the second core issue that newgeneration director how to seek survival and development of space amongthe context of popular culture, mainstream ideology and the commercialmarket mechanisms by genre strategy. First, described the text in commonpresented by genre strategy and distinguished it inside according to thedifference of genre degree and the relationship between it and its author.Then on this basis, in-depth analysis the construction and presentationof the typical genre model by focusing on Comedy, Road movie, Erotic ethicsfilm, Psychological suspense. By interpreting the specific texts,investigated the genre strategy of to present a double track, whichincludes their own creative transformation and their breakthrough andinnovation to established genre. Then response and verified that genrestrategy how to play an active role when new generation directors weretrying to seek ideological legitimacy and commercial marketcompetitiveness. |
