Research Of Semiology And Value Orientation Of The Micro Film

After information propagation entered the internet times, media diversificationincreases develop and the feature of whole propagation present fragment. Theauthority of mass media on decline, new media is quick rising, and the way of mediacontact of audience present more channel, more information and no authority. Thesechanges arouse desire of audience to partake managing information. It satisfies theirinformation requirements and promotes their awakening of self-awareness. In newpropagation context, micro film emerges as the times require with the help of newmedia. Micro film exhibits spirituality and value orientation of young people and itfills fragmented time under their rapid pace of life. It promotes micro film owndevelopment and make micro film become favourites in micro times.In this paper，micro film is put into the field of vision of film semiotics andcombine the feature of micro film and take example of“Bright Eleven Series”tostudy the micro film. The semiotics analysis and value orientation of micro film wasstudied by using induction, data literature arrangement and case analysisAfter micro film was combed of it define, source, classify and historicaldevelopment vein, this paper focus on researching the following content. Firstly, tounderstand the produce and perception process of semiotics, analyzing symbol andsymbol system of micro film with the help of the first film semiotics theory and theresearch of statically semiotics is expanded to the research of dynamic semiotics.Besides, with the help of psychoanalysis, this paper also research signifier of microfilm——image. Secondly, signifying exhibit, selective expression of lens languageand know very well tendency of content lay of micro film plot are specificallyanalyzed. Lastly, the research of semiotics of micro film is shifted from extension toconnotation. And the analysis of the individualism, lower uncertainty avoidance,lesser power distance, negative doctrine and culture value orientation of modern timeorientation reflected by micro film start from the differentia between valueorientation reflected by micro film and Chinese traditional culture. Therebyannounce micro film deep significance valve.