The Research Of Classical Literature Masterpiece TV Adaptation In The Context Of Consumer Culture

"A Dream of Red Mansions" is a outstanding representative of Chinese classicalliterature masterpiece, with its profound connotations, grand structure system andincomparable language art into the treasure of the Chinese national culture. The TVseries adaptation according to this great work have been controversial. From2002remaking TV series of "A Dream of the Red Mansions " first project to the second halfof2010the TV series directed by LiShaoGong broadcasting nationwide, this casecaused all sorts of discussion. Because of "A Dream of the Red Mansions" have specialpositions and remaking "A Dream of the Red Mansions" caused widespread concern,the cultural phenomenon worth us to study. If the artistic criterion to measure words, theTV series directed by LiShaoGong is clearly a failure; But if as a kind of culturalproducts in the context of consumer culture to think of, it is a marketing success.2010,2011two years can be a four classic TV series to renew years, and remaking thefour classic TV series as fan-tan met with the audience. Although the adaptation of thefour classics TV series each have each features, but in essence is the culture product incontext of consumer culture. This paper intends to analysis from the point of view ofthe new edition TV Play "A Dream of Red Mansions" directed by LiShaoGong in thecontext of consumer culture, and get a conclusion that the aesthetic of TV adaptation ofclassical literary masterpiece turning consumer.