| The Dairy industry is the characteristic industry in Inner Mongolia Autonomous Region, and the regional industry culture would promote the regional economic development. Besides "Yili" and "Mengniu", hundreds of other dairy companies still play an important role in economic development. logo is a carrier of the enterprise culture and concept.Is the core of enterprise CIS system. According to the correlation effects between the logo design and corporate,And the aesthetic effect of logo.The author have go deep into research for dairy companies in Inner Mongolia.In this paperm,it has cardinged of successed dairy company logo in Inner Mongolia.The author finds that there are some problems in logo of dairy enterprises in Inner Mongolia, such as element of design complexed; stylization of logos; unclear logo design objective; lack of an overall aesthetic perception. Application of logo is wesk in CIS.etc. Looking into the reasons, the author finds that social economic development level and the designer’s professional quality are the external causes, and the entrepreneurs’ business philosophy, the brand awareness and their self-cultivation may be the internal ones.The author the logo of the dairy enterprises must have to be unique and creative. And logo design should be based on national culture, industry characteristics and business philosophy. Then logo design should follow the laws of artistic aesthetic. The purpose of this paper is to stimulate the logo design consciousness of dairy enterprises in Inner Mongolia, draw the attention of business operators on the logo design, increase their investment in the logo design, thus strength their brand competition among enterprises. |
PDF Full Text Request