The Graphical Presentation Of Chinese Characters

Chinese characters is one of the most ancient written languages in theworld, it is only hieroglyphs with its rich connotation, shows the unique andcharming Oriental Vision Art effect.Chinese characters as the carrier of Chinese culture, plays a heritage ofcivilization, to express ideas, exchange of information tools at the same time,because of its ideographic characters, with block structure, intuitiveideographic features unique in the world and become an independent schooltext forest. Chinese characters evolved by graphics is the working peoplemake full use of the structure of Chinese characters, Chinese charactersplayed an ideographic characteristics, a series of portraits, ingenious graphicart created. Chinese characters graphical information as a whole is mainlycomposed of Chinese characters and graphics two parts to the bearing, thestructure of the two different symbols makes ideographic characteristics ofChinese characters graphical has a dual nature, namely, the visualcommunication from the two levels of Chinese characters meaning andimage meaning; at the same time, two kinds of symbols and melt in a body,complement each other, common interpretation the Chinese characters andthe advantage of graphic information. Chinese characters graphical elementsemerge in an endless stream in the application of contemporary design field.Understanding the relationship between the evolution of Chinese charactersinto Chinese characters graphical and undertake, grasp their shapecharacteristics and ways of thinking in images, we can make more effectiveuse of Chinese characters and culture elements to carry out a national senseof belonging to the modern visual communication design and art affinity.China’s traditional Chinese characters culture and modern visual design ofmore effective integration, master the law, understand the change, developits characteristics,"make the past serve the present".Chinese characters as the spread of Chinese culture media, after several thousand years of development and evolution, is the world’s only still usedin the graphic characters. And its graphical features and phenotypicexpression and advantage in terms of aesthetics, making it unique charm inthe logo design, is a very effective design elements and very valuable designresources. Can be said that the Chinese characters, Chinese characters logois an important application in the field of visual communication, is theheritage of the direct embodiment of Chinese culture. As Mr. Jin Daiqiangsaid:"the Chinese traditional feelings and thoughts, so I design has been inthe care of our cultural roots." Therefore, the modern logo design should bebased on local culture, learn from traditional Chinese culture, learn theessence, the Chinese characters culture into modern logo design, to create agood sign with nationalization, modernization and internationalizationworks.