The Core Emotional Attraction Of Logo

Since the totem form of ancient times, logo has been playing an important rolein peoples production and labor and social life. As one of the carriers of culture, logois used to mark, distinct and exchange information in various fields. People alsogather and aggregate to enhance and promote the development of various kind offields by using logo. Different signs play various roles of different degrees in thosefields.In this paper, the study of the Core Emotional Attraction of Logo, is attempt tointerpret the fundamental and key force of the core emotional attraction of logowhich enforce peoples response actively with each other in fields where the logomarks, and by doing this, to explore more scientific and more fundamental roads forlogo design activities, and make the logo be eye-catching show and play the best rolein the society which have huge amount of information.Based on the thinkings above, this paper attempts to dig the first form of thelogo, content and background, analyse the composition and performance of the coreemotional attraction of logo, as well as explore the history sources, natural sources,humanity sources and technology sources of the core emotional attraction of logofrom the shape, color, artistically of the logo. Through a concrete manifestation ofthe core emotional attraction of logo in different areas of human activity, capturethe core appeal of logo, which brings a new point of view for this particular carrier ofculture, and provides people new ideas and approaches in the designs, life,production practices and let them get better use of the logo.