| In the middle of1990s, the Chinese movie industry started to decline, include the volume of production, the number of moviegoer and the whole market. In the strategy of "movie-television combination", the movie TV channels were founded and provide a new development space for movie industry. In the circumstance of low volume of movie production, the movie TV channels decided to produce movie by itself to meet the needs of new movies.With the help of movie studios all over the country, the inland made-for-television movie production was growing fast and soon reached the volume of100per year. The development of inland made-for-television movie brought new opportunities for Chinese movie industry, gathered many talents in this field and provided survival space for national movie industry.From2003, the Chinese movie industry went off on the path of industrialization, the volume of movie production was going up year by year and the market was booming from that time on. As the main power of Chinese movie industry, the inland made-for-television movie production plays a positive role. It insists on spread the mainstream values and formed its own aesthetics and production standards. In this period, there spring up many great movies and great movie produce teams, figured out the quality and type problems in the early period of movie industrialization. The inland made-for-television movie has also become the soil of art movies.However, in the process of movie industrialization in China, the volume and quality of Chinese movies are continuously improve, the made-for-television movies are facing the problem of brain drain, rising costs and similar themes, and still keep the pattern of low budget, short, high volume and single platform. In the circumstance of industry transformation, the inland made-for-television movie should improve its quality and jump out of the frame of movie TV channels, explore a wide path of development. |
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