The Culture Industrial Chain Study Of Pleasant Goat And Grey Wolf

The thesis selected culture industrial chain of the animation Pleasant goat and grey wolf asanalytical text which has been a typical successful case of Chinese local culture industry inrecent years, by means of detailed survey on the spot and analysis, the author want to interpret acomplete case of culture industry, research the formation process of Chinese culture industrialchain that is how cultural creativity transform to the actual cultural product, point to an area, andthen observe the culture industry subject’s development pattern and context.The animation industrial chain of Pleasant goat and grey wolf is a giant industrial cluster and aprosperous animation culture industry model in China. Internal and external factors lead to itssuccess, the procedure of constructing industrial chain is also the process of putting discipline ttheory into practice, relating to Culture and art, Industrial economics, Marketing, Culturemanagement. The thesis has five chapters, the first section as introduction part mainly elaboratesfour core elements of Culture industry subject and its relationship with culture industrial chain.The second chapter mostly studies the cultural and artistic layer of Pleasant goat and grey wolf,puts emphasis on its original spirit, meanwhile, unscrambles cultural symbol of the series ofanimation, pays attention to traditional culture value output and aesthetical apply ofcontemporary culture. The third chapter discusses about capital operation of Pleasant goat andgrey wolf, attaches importance to how the whole culture industrial chain shapes. The forthchapter reveals marketing and brand communication strategy of Pleasant goat and grey wolf,then summarizes relevant successful experience by analyzing the process of its marketing modeland brand establishment. The fifth chapter focuses issues on resource management of theindustrial chain, especially the talents group and copyright management, summarizes itsadvantages and development bottleneck.Showing a rising trend, China’s culture industry blooms and is filled with energy. Recent yearshave seen an exploded increase of Chinese animation market, original content and commerceexploitation of domestic animation have been experiencing fast progress, however, due toChinese animation industry has a lot of failing all the time in many aspects, such as originalcontent, capital support, system policy, market admittance and resource management, China’sanimation culture industry still has a long way to go. The industrial chain exploration of Pleasantgoat and grey wolf can offer us plenty of beneficial enlightenment.