Analysis Of The Application Of Sustainable Strategy In Packaging Design

Resource, environmental and population are three main problems faced in front of us,the environmental problem has posed a serious threaten to the development of society andhuman survival especially. Sustainable design, which is evolved from sustainabledevelopment concept, is a thinking of searching relationship between environmental issuesand human being development. This idea experiences four development steps which is knownas the green design in the1980s and the ecological design which loads the idea of theproduct’s lifetime circle and the third step, service design, then the fourth step, we areaddressing now--the sustainable design which involved the idea of fair and harmonious. Thesustainable design is a rethink of the damaged environment caused by the modern technology,moreover, it shows a designer’s moral sense and a return of social responsibility in advance.Sustainable design is not simply focus on the ecological environment protect, it is aninnovation strategy which combined the consumer requirement, environmental benefits,social benefits with the development of enterprise. The traditional idea of design could extendto a wider region and scale as long as the designers take more social responsibility.Based on the concept of sustainable design as the starting point, this thesis expounds theimportant significance of sustainable design. Starting from the relationship betweensustainable development and human being, this research focus on the seeking of sustainabledesign strategies, then analyzed its application in modern packaging design. The author putforward the point of view " reduce design "," reuse of design "," packaging waste recyclingdesign ", and " sustainable development of new media technology and green packaging" Theauthor emphasizes on reducing unnecessary consumption of materials, emphasis the researchand reuse of recycled materials; advocates simple packaging structure and form design. Theauthor focuses on localization of sustainable development, pays attention to vulnerablegroups and promotes the idea of to sustainable consumption. These ideas can help designersenclose the concept of sustainable development to each segment of packaging design, enhance the practical significance green environmental protection idea, promote the humansustainable development go ahead in an orderly manner. Finally, the author called for theestablishment of certain supervision system and legal basis, to guarantee the implement ofsustainable packaging design, and make truly benefit human being.