Research And Application Of KENZO Brand Color

With the development of the fashion industry, the development of costumeculture is more and more diversified, more and more full, various styles, all kindsof culture background, costume design is a new definition of standing on the stageof the clothing. Colour to the garment, as the first endorsement of work elementsis particularly important, more brands increase for the study of clothes colors.Fashion brand KENZO comes as an early development create one, from the beginningis not fashion, but out of its own unique charm, KENZO created as a brand, witha unique Oriental complex as well as to the world culture and natural customstogether, thus make a colorful color world, laid a brand’s unique design style,more people to bring a new world of fashion.In this article for the study of the core brand, brand colors KENZO comes withPCCS color stereo model, derived from previous brand conference work color ruleas well as to individual item on anatomical and color analysis, summarizes itscoloring methods, as well as the trace of color inspiration source. Full textaltogether is divided into three parts, the first part is the background of brandKENZO comes nearly10years of design and analysis of the work, summed up the brandpositioning, the difference of the nationality, unique style different from thoseof fashion brands. Beautiful bold natural elements, colorful flowers, livelyanimals image, the colour of multi-ethnic culture, as well as the grasp of theforeign culture. New horizons and collision, on the stage of the fashion uniquecharm. The second part: is the color and trace the source of inspiration fromtraditional culture to national characteristics and finally to the natural ecologyof different region amorous feelings, all the elements are like fashion putsforward a new interpretation to beauty, so as to entirely new in the field offashion design. The last part is based on the first two parts of research, in-depthinterpretation of starting from the practice of natural ecology and nationalcharacteristics and integration of the design work. In the clothing style is more and more diversified today, to make his own work, many people can have a placein the works, you need to break the traditional, return true definition of beauty,this new design concept.