The Research On Packaging Design Of Keemun Black Tea

It has a long history of Drinking Tea and so rich tea categories inChina. With the development of the commodity economy, the importance of TeaPackaging Design is more and more outstanding. One of the six major tea ofendoplasmic Black Tea, mild, irritating small, has good health care function, more andmore consumer attention in recent years.The traditional Keemun Black Tea hasbecame an independent school with its famous aroma, taste and liquor color. It is ahistoric, ethnic and regional characteristic products. But these years Keemun BlackTea slow market development, the domestic market share is not high, foreign marketsand to raw tea export,the packing shape slightly conservative, brand personality is notobvious, packaging design relative lag, lack of creativity and overall characteristics.Improved packaging design is an effective way to promote consumption,research has high practical value to the Keemun Black Tea Packaging Design. In thispaper, using a variety of research methods of literature study, investigation andcorrelation research. In order to better complete the paper, the author visited Anhuiprovince Qi Ming Tea Co., Ltd., Anhui province Keemun Black Tea Development Co.Ltd., Anhui Academy of Agricultural Sciences Research Institute, Qimen county teaKeemun black tea, Huaibei tea supermarket staff tea, Xuzhou tea, old Chang visitsand exchanges, and strive to accurately understand the present situation of KeemunBlack Tea production, consumption and the Packaging Design of Keemun Black Tea.Begin with the introduction of Drinking Tea in China,Tea and Packaging Tea,through Keemun Black Tea Packaging Design of the market investigation, on the baseof the comprehensive analysis Keemun Black Tea packaging material and technology,packaging forms, text and layout design, find the problems existing Keemun BlackTea Packaging Design, then the correlation research from the angle of Keemun BlackTea products characteristics, consumer demand, brand promotion and artistic designmethods, to improve the Keemun Black Tea packaging design strategy, and finallyputs forward the specific methods of optimization and innovation.