Packaging Design Of The Goat Milk Powder Based On Brand Personality

Packaging design is an important means of promoting the brand image. This thesis focuses on the researching of the series packaging design of the goat milk powder named "Yang Yang Bei Zu". By studying the current market of the milk powder at home and abroad and the milk powder packaging status quo, aiming at the existing problems of the packaging of the goat milk powder, combining the present situation of the market, this article deals with the design orientation and project analysis on the goat milk powder in order to break the current situation that the goat milk powder and the milk powder basically have no difference with each other. Through the research on the packaging design structure and function of goat milk powder, we make every effort to design a kind of packaging which is more suitable for people’s daily life and in line with the brand characteristics.In the creation process of the design, the major research methods are the principle of the design psychology and the comparative analysis. With the idea of people-oriented and the green concept, we contain a creative thinking in design basing on finding problems and aiming at solving problems. We will take into account the convenience of the consumer, the environmental protection of the material, the implement of the structure and function when we redesign the structure and the shape of the milk powder can. The structure of the milk powder can gives a good solution of the fix quantity and the convenience of carry. The package design of the goat milk powder makes the repeat use of the product into real. The minimalist design satisfies aesthetic and functional requirements of the consumer.Nowadays, it is the new demand of packaging design to combine the function and aesthetic. Under the premise of the environment friendly and health, the packaging design should concentrate on innovation of new material and structure in order to make effective service of the brand shaping for the enterprise.