The Study Of Menswear’s User Model Based On Network Information

Chinese economy has been under rapid development since the reform and openingup, people’s lifestyle changes through people’s material life keeps increasing, meaningconsumers’ demand are diversified. There is a economic form and theory has been paidmore and more attention, under the form of experience economy, users focus on the inneremotional appeal, pursuing a memorable and personalized demand experience.Menswear occupies an important position in the fashion industry, Modern men whotaking garment as part of their life are playing a different role in the society. Menswear isnot only the symbol of identity and status, but also an interpretation of men’s innerdemand and desire to different lifestyles. Using the perspective of lifestyle to studymenswear’s user model to achieve the "customer-centered" clothing experienced design,it will better satisfied the wearing requirements.User model which take users as center is widely used in information field andprovides guidance for enterprises’ production. The main research method on the usermodel is interview and questionnaire, which is limited by time, space and operant levelof the operation staff during the achievement of the sample. In this paper, informationtechnology is used to carry out the research on menswear’s user model, thus to avoid theproblems mentioned above.In this era of booming information technology, network, as a medium, exists inevery aspect of our lives. Network is featured with abundant resources, high flexibilityand fast spread, helping people to record and present their way of life, emotional appeal,habits, and hobbies and even basic personal situation on the internet in the form of texts,pictures, sounds and videos.This paper use network information as the data source of research, to explore awholly new way of studying user model. The author projects the theory of lifestyle intothe study of menswear’s user model, to collect network information from an experienceperspective. The paper sets up menswear corpus and explores and utilizes the statisticalmethod used in linguistics, to realize the establishment of menswear’s user model. Thispaper totally contains seven parts as follows:1) The first part briefly introduces thebackground of the topic in this paper and the research status of clothing user model, expounds the significance and contents of the research, and points out the researchprocess and framework of this paper;2) The second part sets forth related literaturereview of this research, and mainly introduces the experience economy, experiencedesign of clothing, lifestyle and relevant theory of linguistic corpus to provide atheoretical basis for the following research and analysis;3) The third part firstly usenetwork data sources from a lifestyle perspective, demonstrate effectiveness andrationality of network information as data sources of this subject. And then developprincipals, experimental indicators and experimental schemes to select appropriatenetwork information, and finally, through experimental analysis, set the website as theobject of information collection;4) The fourth part uses web-crawler software to collectinformation for those chosen websites, sorts out text messages after collection to makethem become samples, utilizes segmentation software combined with artificial errorcorrection to process the samples into menswear corpus available for subsequent use, andrefined menswear user vocabulary;5) The fifth part uses two statistical methods,including the word similarity and collocational strength in corpus linguistics, to analyzeand study the adjectives in menswear user vocabulary., which firstly calculates thesimilarity between the words, and next uses the method of mathematical sets to clustersimilarity results and build seven types of menswear user models, and then adopts thestatistical methods of word collocation to improve menswear user models;6) The sixthpart summarizes the seven categories of menswear user models, including cool andfashion group, leisure and carefree group, concise and unrestrained group, heroism andrestrained group, royal and gorgeous group, romantic and warm group, naive and playfulgroup, and briefly introduces the application of those menswear’s user models; and7)The seventh part mainly summarizes the research achievements, points out theinnovation pints and deficiencies, and shows the research direction of the next stage.In this paper, the men’s user model was obtained by using the corpus technologythrough the network information. A new research method was developed for the usermodel on the basis of proving the serviceability and efficiency of the informationtechnology. The foundation of the men’s corpus and the menswear’s user model bringssome guiding significance and utility value for the company to make the menawear’sproduct model.