Econometric Analysis And Forecast On A Company’s Revenue

As world economy develops rapidly, economic globalization has become an inevitable trend. Businesses are inevitably needed to face the challenges of economic globalization. There are opportunities, also more risky. At the same time, computer technology is widely used and an excellent forecast analysis system can help enterprises make decision accurately and effectively, and improve customer satisfaction by sales forecasting. Understand and meet customer needs, then provide services timely and effectively. So how to accurately grasp the turning point of every business marketing business must be addressed.In this paper, based on the c-d production function and CES production function, we build enterprise marketing model to find the turning point, and time series models and regression model to reveal the relationship between different production volumes. Marketing data of an enterprise during2000and2008were analyzed by using the statistics and econometrics software. First, estimate the parameters of the model. Then, Chow test method is used to estimate turning point of the model, and measure effect of different factors on enterprise marketing. Last, analyze the marketing situation difference of the enterprise before and after the turning point and put forward suggestion to the enterprise marketing situation to better grasp the marketing situation and get a better economic benefit.