Analysis Of Banking Cross-selling In QingDao

With China’s rapid economic development and rural incomes generally increase, cross-selling of commercial banks of meeting customers’ diverse needs of banking products is of great significance. However, cross-selling opportunities identification, risk control of the management mode of personal financial services in the mainland of China commercial banks is relatively weak, poor financial enterprises empirical research is limited by the financial industry separate operation. Qingdao cross-selling of the commercial banks has a certain theoretical and practical significance to investigate and analyze the further development of the cross-selling of the commercial banks.The paper is based on reference to the relevant literature to determine the contents of the questionnaire and uses the method of combining questionnaire and statistical analysis, theoretical research and empirical research.The questionnaire covers three aspects:First, the bank of choice. The second is the customer’s own situationThe third is the chooses of customers The article generally introducts Qingdao banking and financial products, investigation and analysis of the status of the Qingdao Banking cross-selling in the selection of banks and financial products. The way of questionnaire analysising is the chi-square statistical analysis. Finally, the papers summarized thestrengths, the existing problems and the corresponding recommendations in Qingdao Banking cross-selling.