The Performance Evaluation Of SME Technologic Innovation Based On The Cognitive Perspective

SMEs are an important part of the national economy, which play an important role to promote economic and social development, create new jobs, increase financial revenues, expand the international trade and maintain social stability. SME is also a necessary stage to go through for large enterprises. The effect of technological innovation is highly desired by small and medium enterprises in production, sales, management, financial and other sectors, however, the performance of the technological innovation is very difficult to measure. The question begs, what is the impact to the internal efficiency and external social benefits? Although domestic and foreign scholars have already received positive results, a complete set of metric systems have not been established. Therefore, the study of technological innovation performance of SMEs has theoretical and application levels of significance to improve the technology innovation capacity and market competitiveness.The article is based on psychology cognitive theory and cognitive perspective, to build the technology innovation input-output model and evaluation standards. The survey of different sizes and different industries of SMEs in the city of Fei Cheng will contribute to the data factor analysis, correlation analysis, and regression analysis, to discover the relationship between the various input and output elements, the contribution rate of technological innovation indicators on the performance of SMEs, and the evaluation of the technological innovation elements on the performance of SMEs. The purpose of the study is to summarize the current situation and identify problems, improve the ability of technological innovation of small and medium-sized enterprises, maximize the performance of technological innovation and provide theoretical support for government departments to develop policies.