The Research Of Communication Strategy Of The Open Industrial Production Of Nongfu Spring

In China, some forward-looking production enterprises, has been gradually opened industrial production to show the operation of the products, that is, the company invite visitors to visit the factory, and see the entire process of production. This is a kind of innovation of enterprise public relations activities, for the purpose, it can make consumers feel close to the quality and culture of this enterprise, cultivate the loyalty, and enhance company’s brand image.The Nongfu Spring existing open industrial production projects since1998and has been held many times, it already has got the basic ability of this project operation, the main site for three factories are in Chunan and Jiande. The author put-forward the specific operational recommendations for the project by factory visiting, classical literature reading and experiencing excellent cases. This proposal is written from the perspective of communication studies and information design,in order to optimize the content of the project, and strive to the promotion of Nongfu Spring’s enterprise brand image.This paper is divided into two parts, the first part is my statement of what, why and how do I complete this proposal. The second part is the proposal, which is written to Nongfu Spring.It appears to be a practical manual, and the idea of communication design and information design contented, can provide a reference for other enterprises to build similar projects.