Analysis Consumer Psychological Appeal And China’s High-end Clothing Brand Construction

From the perspective of customer research sources of brand equity began in the1990s,the research perspectives focus on to meet the needs of customers, think the high-endclothing enterprise development are motivated by the needs of their customers. This paperrelated the high-end luxury goods consumption sociology, psychology, management,economics, etc, for the international top class luxury clothing brand characteristics andmode of operation and development and current situation of the domestic brand high-endclass material finishing and mufti-angle analysis, aimed at probing into China’s high-endclothing brand than qi the feasibility of the development of the world’s top luxury brands,for the development direction of China’s high-end clothing brand to provide relevantinformation and reference.The topic of research methods and techniques adopted route is mainly literaturemethod, Focus Group interviews, case analysis, lessons learned law. The creative processon paper ways to solve the difficulties encountered are: teachers and experts actively askthe relevant full use of modern network media, concerns various aspects of data sources,gathering domestic and foreign literature, trying to grasp important information. Forhigh-end clothing this particular consumer groups, consumer groups, effective, purposefulscreening. Through research on consumer psychology, pay close attention to fashionmagazines, concise and relevant case this topic to conduct a comprehensive analysis.The practical value of this project, to adapt to market changes, to update the brand buildingstrategy. Second, according to data collected, more precise analysis of potentialrelationships between brands and consumers, to establish a more effective brand planningprogram. Third, the reasonable offer high-end apparel brand building strategy brand’sfuture trends.