Research On Development Status And Countermeasures Of Tourism Industry Of Zhuanghe

Tourism is a sun-rising industry with great vitality and prospect. There are rich tourist resources in Zhuanghe. Zhuanghe win the prize for china excellent tourism city. We entertain45million people in the year2012and get the revenue of three billion. Tourism becomes more and more important in the economic and social development status. Though tourism industry of Zhuanghe develops with a rapid speed in recent years, there are a lot of problems such as the advantage of tourism resources do not change into the advantage of industry, type of tourism is a little single, the overall publicity is not enough, the quality of service is not enough and so on.In this paper, through the method of searching information and investigation, I study and summarize the development status of tourism industry in Zhuanghe. After that, find out the problems of tourism industry in Zhuanghe. Then use the method of SWOT analysis the strength, weakness, opportunity and threat of tourism industry in Zhuanghe. We forward the measures we will take in the next step. The first is to expand the tourism input; the second is to highlight supporting service and to improve the service of the tourism fully; the third is to deepen the development of tourist resources and to build new and high-quality product of the tourism; the fourth is to develop holistic promotion marketing to raise the profile of Zhuanghe; the fifth is to quicken the construction of tourist talent cultivation; the sixth is to strengthen the environmental protection to promote sustainable development; the seventh is to strengthen the supervision of the tourist market.