The Competitiveness Evaluation And Improving Methods Of Banking Listing Corporation In China

Finance is the core component of the national economy, banking system is the mainbody of China’s financial institutions. Globalization of the world economy and financialintegration trend has been formed, only build a strong financial system, the country’seconomy in order to achieve sustainable and healthy development of the world economy inorder to show strong competitiveness and influence. Bank of listed companies as the mainbody of the financial industry, competitive strength of the industry as a whole will determinethe vitality and development direction. Compared with foreign banks, the overallcompetitiveness of China’s banking situation is not optimistic, the bank in product innovationand sustainable development suffered enormous pressure and challenges, especially in thespreads continue to decrease, increasing competition between industries realisticenvironments to explore, after How to evaluate the financial crisis in the context of bankcompetitiveness of listed companies to become a research focus.This paper mainly focus on the competitiveness of banks listed companies theoreticalanalysis of main lines of this paper, first through domestic and international competitivenessof the banking stocktaking of the current lack of competitiveness evaluation, followed byreviewing the competitiveness of enterprises and content of the theory, the idea to the bankcompetitiveness involving relevant content, comparisons of general and special bank withcompetitive relevant characteristics. Meanwhile, according to the World Bank for the Timesafter the financial class competitive status quo, based on the security of banking operations,profitability, liquidity, capacity development in four areas analyzed factors affecting thecompetitiveness of banks, and thus build competitiveness evaluation index system. Finally,take the banking industry listed company annual report data from2008to2011as a sample,based on the perspective of operational efficiency, by means of data envelopment analysis(DEA) software to determine the input and output indicators, drawn14banks listedcompanies consolidated competitiveness evaluation results, and based on this analysis of thebanks listed on the company’s competitiveness in recent years, the development and furtherenhance the bank raised the competitiveness of companies listed on the main approaches andcorresponding measures.