Challenges And Countermeasures Of The New Media Age Reputational Risk Management Of Commercial Banks In China

With the rapid development of the global economy, the financial crisis has also been outbreaks. Reputational risk to become commercial banks have become increasingly important issue, reputational risk management has become a commercial bank risk management an important part. In the new media age, the domestic commercial banks reputational risk is magnified, how to effectively manage reputational risk, improve the comprehensive risk management system, a commercial bank inevitably have to face a new topic. Based on the domestic commercial banks to reputational risk management issues and challenges faced by the international financial institutions and reputational risk management models in-depth analysis, aims to explore the commercial banks the general rules of reputational risk management and effective measures to strengthen the reputation of China’s commercial banks risk management reference and inspiration.