Study On Impact Of Customer Trust On Taobao Business Marketing Strategy

China is currently in the transition period of the transition from industrial society to information society, the rapid rise and development of e-commerce as an important driving force to promote economic restructuring and the transformation of the mode of growth and social transformation.The rapid development of Taobao, Bring a richer selection of products and a more affordable price advantage to the vast number of consumers and also bring enormous business opportunities to businesses and entrepreneurs. However, the presence of temporal and spatial reparability and information asymmetry feature makes online shopping customer trust become key issues that hinder businesses to expand product sales, improve visibility. How to win customer trust will become the core of Taobao marketing strategy to stimulate customer buying behavior.In this paper, based on the e-commerce trust theory and network marketing theory, Customer trust is divided into the three dimensions of trust, the trust of the customers ’businesses reputation and customer confidence in the business integrity of customers’ businesses ability through the form of a questionnaire study. First, the level of income derived through descriptive statistical analysis, landing frequency, gender and other factors and the relationship between customer trust, followed by analysis of each of the three aspects of the capability, reputation, integrity internal factors, the final analysis of the customer relationship of trust with its three aspects.The results show that personal factors, gender differences no significant impact on customer trust, landing frequency, income levels have a significant positive impact on customer trust. Customer trust internal factors, ability, reputation, integrity three aspects have a strong relationship with the customer trust, which businesses ability and customer trust in the most relevant, merchants integrity followed, businesses reputation. Customer focus, product information display, merchant reputation, product feedback, genuine assurance is the main areas of concern of the customer.Through statistical analysis, combined with the new features of Network Marketing, targeted marketing suggestions optimize the display of product information, improve credibility, communicate effectively, and provide differentiated products to Taobao merchants marketing effect positive affect.