Shanghai Stulz Company Merger And Acquisition Case Analysis

With the development of global economic integration and the spread of the financial crisis, enterprise merger has a growing trend in the whole world, and showing a wide range, the amount is large, transnational mergers and acquisitions, interdisciplinary characteristics. Renowned economist George Christie’s once said:"in the United States is not a large business is not in some way the merger." This reflected from the side, the enterprise merger can optimize the industrial structure, improve the utilization rate of productive elements, the enhancement enterprise’s core competitiveness. At the same time, more and more Chinese enterprises go abroad, towards the world, and the development of the enterprise merger has become many enterprises core strategy, which makes the enterprise merger and become an increasingly important research.Based on Stulz for business expansion, market control, to avoid useless competition between each other, and even to remedy has business crisis and make a strategic choice, make the Stulz company economically and legally to abandon its current business model and merged into a bigger economic entity, make enterprises more competitive. Use of company mergers and acquisitions of national policy, economic situation and market demand, combined with the geography humanities environment, openness and regional economic layout, the local policy, on mergers and acquisitions both sides effectively integrate various resources to achieve the merger synergies to achieve a win-win situation both sides.This thesis subject Stulz air conditioning have been MGE company agent sales, which makes the consumer awareness of Stulz is lower, the Stulz air conditioning less market share, industry strategic position is low, the production and business operation scale is small, the cost is high.In order to implement brand management strategy, improve business visibility, in order to get excess profits, Stulz companies through mergers and acquisitions with MGE company achieve the scale of the enterprise, become the main customers of raw materials, greatly enhance the enterprise’s negotiation ability, thus for enterprise to obtain cheap production possible. At the same time, efficient management, make full use of human resources and enterprise visibility helps enterprise to reduce labor costs. So as to improve the overall competitiveness of enterprises.This article first expounds the related theory of m&a and m&a effects expounds the theoretical connotation of sustainable growth, mergers and acquisitions at home and abroad research status were summarized. Detailed introduction before mergers and acquisitions mergers and acquisitions both sides of the enterprise and economic environment, to the dupont financial analysis methods on mergers and acquisitions both sides to analysis enterprise financial position and operating results, detailed describe the process of mergers and acquisitions based on financial perspective analysis of mergers and acquisitions to achieve financial effect and the management effect. Take advantage of the integration of m&a has low cost, purchasing, inventory and distribution efficiency synergies may bring shareholder recessive income increase, the main reason of the foreign capital enterprise merger in the same industry.Through empirical research, this paper deeply discusses the issue of m&a, summarized enterprise sustainable growth of the synergistic effect of the m&a financial management tools, help foreign companies how to control the growth of the enterprise in the enterprise merger and acquisition and can achieve the effects of mergers and acquisitions and benefits, in order to avoid appear in growth, mergers and acquisitions of financial crisis to ensure the sustainability of growth.