A Study On The Development Of Sinkiang Advertising Industry

With the Communist Party of China held the seventh session of the Sixth Plenary Session.Our country clear the important position of the cultural industries as one of the pillar industryin the national economy. Cultural industry ushered in unprecedented opportunities fordevelopment. As part of the cultural industries, advertising industry have also been more andmore attention. After31years of development, Sinkiang’s advertising industry has begun totake shape, but their problem is still serious. On the one hand,“the strong media, weakcompany” trend. Advertising Enterprises decentralized, market concentration is very low, justin the atomic stage. On the other hand, advertising professionals lack of personnel, lack ofrelevant research. These problems are a serious impediment to the further development of theadvertising industry in Sinkiang. A clear understanding of the problem at the same time weshould also see great opportunities facing the advertising industry in Sinkiang. I got afirst-hand data from the Sinkiang Autonomous Region Trade and Industry Bureau and otherrelevant departments. Discussed in detail on the basis of analysis of the development processand the realities of the problems and opportunities for development of the advertising industryin Sinkiang.“Specialization→Refocusing→agglomeration→Group”the futuredevelopment path. Academia few studies on the advertising industry in Sinkiang, mostlyfragmented. In this paper, the first systematic Sinkiang advertising industry research andanalysis, and want to be able to achieve the effect of forward in the field.