Ht Wealth Company Financial Business Innovation Strategy Research

In recent decades,China’s economy develops sustainably rapidly and steadily,residents’ wealth rapid growth leads to the increase of the middle class and the wealthy.Until the end of2008,there are364,000people who possess more than millions of dollars,which,ranks fourth globally has already surpassed the UK.According to another report from one Boston consulting company,by the end of2009,millionaires in China would be more than450,000.And in June2011,the company released a report,indicating millionaire households in China would surpass1million.The estimated number,up to now,has increased to1.11million.And now,the United States has$5.22million,1.53in Japan,China ranks3rd in the world.And the wealthy,who have already realized the importance of financial management to them.The series of numbers also demonstrate that a huge market demand of private financial management in China,which directly leads to the rapid development of financial market in our country,various financial institutions have launched a variety of financial business and financial market competition is increasingly fierce.Third-party financial institutions emerge as the times require,which do not represent any financial organizations like banks,fund companies,insurance companies,etc.Standing in the customers’point of views,analyze the financial status and satisfy their financial management demand independently,providing comprehensive financial planning services.That is the developmental strategic significance of third-party financial institutions.The future development space of the third-party financial institutions is tremendous,the public data show that the third-party financial institutions accounted for70%of the market in the US,and the UK,however,also in above55%.But the rise time of third-party financial institutions in China at present is much shorter,a large number of people lack trust of their qualification and strength,so the current share is few.However,in recent years,third-party institutions have developing rapidly,and as a third-party financial institution,Hengtian Wealth are confronting opportunities and challenges at present.Hengtian Wealth develop also rapidly,is currently the bellwether of the internal third-party financial institutions,accounting for a large share of private banking financing market.In order to keep a long-term development,Hengtian Wealth should maintain the current characteristics,according to its own condition,to set up a strategy corresponded.This article starts from the literature of foreign private banking business,combining with the financial innovation theory,wealth growth theory,etc.,to give a simple introduction of development of European third-party financial institutions in various situations and characteristics to provide the referential basis to current third-party financial institutions.The advantages of Hengtian Wealth are the mighty shareholder background,advanced management methods,high-quality staff and a positive brand image.Using PEST analytic method we analyze the external economic policy environment,the competitors and other elements Hengtian is facing at present,and also the other emergence in different investment forms which might impact the business.And SWOT analytic method,we analyze the competitive advantages,competitive disadvantages,potential opportunities and the external menaces of Hengtian Wealth.Thus we obtain the suitable strategic measures of Hengtian shall take,and develop the strategic target of Hengtian is to be the bellwether of third-party financial institutions.Starting from this target,we develop the diversification strategy related to financial innovative business in order to achieve the goal,and formulate the strategic measures and the measures to safeguard them.