Chinese Luxury Consumption And Quality Of Life

With the economical development and increasing consumer’s disposable income, China is becoming the important and fast-growing role of luxury markets in the world. The quality of life are paid close attention by the Chinese government and community in recent years. Therefore, whether luxury consumer well-being is related to the quality of life? This study from the aspect of bottom-up spillover theory of life satisfaction, based on the consumer life cycle model, measured the well-being from five dimensions of luxury goods consumption, possession, use, maintenance, disposal, to verify the relationship between the consumer well-being and quality of life.This article adopts the empirical research method, use the five dimensions of luxury consumer well-being as independent variables, the quality of life of luxury consumer as dependent variable; set seven control variables:gender, age, family income, education level job position, self-estimated health and the per-capita living space.244effective questionnaires were collected through professional survey questionnaires.This article use SPSS program to analyse cronbach’s alpha reliability and construct validity of these samples at first, then its quality is confirmed again by correctional;confirmatory factor analysis was performed through AMOS software,the regression analysis on the variables,validate the use,repair and maintenance,disposal of consumer well-being has a significant effect on the quality of life.The empirical results in practice can provide a scientific basis for improving the quality of life of the policy recommendations for luxury consumers.