What Are The Factors Which Affect Chinese Non-Muslim In Indonesia To Be The Customers Of Sharia Bank And Also The Implication Of Marketing Strategy?

Sharia Bank is a bank that applied Muslim banking system that not allows interest rate because it is prohibited by the religion. Nowadays, in Indonesia more and more bank with Sharia system comes up because the practices of this banking system that already exists shows good result by earning a lot of profits. A lot of research already done before about this banking system and how they sell the products to the customer especially Muslim customer. This analysis is discussed about the factors that affect or attracted the ethnic Chinese non-Muslim interested to be the customer of Syariah Bank Indonesia. There are2main questions that will be the basis of the writing of this paper, first question, what is the marketing strategy that Sharia Bank used to attract Chinese non-Muslim in Indonesia to buy their products, what is the implication of marketing. Second, what factors that affect the customer’s consideration of Chinese non-Muslim in Indonesia to become the customer of Sharia Bank. To answer this problem is by giving descriptive overview from the result of analysis data process. Analysis result has the answers for2questions or above problematic. The dominant factors that attract Chinese non-Muslim interest to be the customer of Syariah Bank Indonesia is promotion factors. showing the existences of Sharia Bank and the activity can be known by wider community, so needs to put an ads on the TV or newspapers, promotion or campaign in Malls to attract visitors interest, attractive and creative promotion package to attract the visitors, socialization/promotion through a figure, products socialization by accentuate the benefit of Sharia banks products, through communication language that can be understand by the consumer and information about Syariah Bank Indonesia in a form of brochures and leaflets, the promotion starting point of Sharia banking products by using communication language without Islamic symbol. The dominant factor above, in fact does not match with the factors that had been assumed at the beginning of the analysis which are more into Sharia factors.