Zhongmu Zheng Yin Country Bank’s Growth Path And Development Strategy Research

The establishment of Country banks is an effective way of deepening the reform of China’s rural financial system, and also is one of the important issues of the rural financial research. As a new-emerging rural financial institution, Country bank is the result of rural financial innovation and indicates the new development of the rural microfinance market. With the development of "Agriculture, Countryside and Farmer" issues and prominent contradiction between the demand and supply of rural financial market, the introduction of Country banks, characterized by low threshold, diversified funding sources, flexible equity and governance structure, will fundamentally change the existing rural financial systems and deepen the rural financial reform and, to some extent, ease supply and demand contradiction. As a new-emerging thing, Country banks in the pilot course are facing some difficulties and problems.This paper firstly summarized the rural financial theory mainly includes the theory of agricultural credit subsidies, the rural financial market theory, the theory of imperfect competition, Mackinnon and Shaw’s theory of financial deepening, financial endogenous growth theory and development economics.the theoretical basis of the formation of Country banks, then summed up the successful experience abroad, next, with Zhongmu Zhengyin Country Bank as an example, through the analysis and summary of the development status of the bank, mainly includes the current situation of corporate governance, manages the current situation, the present situation of internal control, risk management situation and the local economic support, summarizes the development of Country bank advantage, the survival possibility of Country banks was proved, and its active role in the regional economy in rural areas was pointed out. Based on the existing problems and correspondent solutions, with SWOT analysis methods, a comprehensive analysis of the strengths, weaknesses, opportunities and threats of the Country banks were further pointed out. At last, suggestions on sustainable and healthy development of Zhongmu Zhengyin Country Bank were given by author.