Early Educating’s Service Brand Equity Investment Analysis And Case Study

the social competition is more and more intensive, social employment pressure is more and more increasing, household income is growth, parents of infant scientific education consciousness is awakening, existing conservation and education mechanism of blank, each root belongs to the era of fiber mixed became a "rising sun" early education market. Let more family benefit from early education research results essence; Let more baby accept a scientific and systematic early education knowledge and training, is all early education workers’heavy responsibility and mission. According to the detailed rules for the implementation of brand credit rating to our country development service industry50famous degree of taller brand on the trademark brand credit rating. In this paper, according to data from the rating of our country, the construction of brand development service industry present situation and the existing problem of the statistical analysis. The results show that our early childhood services industry brands need to improve the overall level of construction, the universality of the existing problem is the brand construction jobs is not clear, category demand is sensitive and registered trademark monosemy is not strong. In addition, credit rating different brand existing main problem is different. This article through to the detailed rules for the implementation of brand credit rating of the indicators in a detailed analysis, points out that the enterprise in each index on the existing problems and puts forward the corresponding solutions for enterprise reference.According to the data of the fifth population census statistics released by the announcement, mainland China0to3years old children of a total of70million, in which urban0to3years old children quantity for10.9million. In shenzhen as an example, lunar income is in2000yuan of above family on children spending for552yuan, monthly income of5000yuan of above family on children spending for1165yuan. If every child month consumption30%used for education consumption, minimum consumption is150yuan a month. Early education market is becoming education industry a piece of the most potential and broad prospects of heaven and earth. The market scale should be between2billion and10billion, but will remain a growth trend. Early service industry in our country long-term heavy propaganda and not heavy brand behavior restricted the further development of China’s service industry development the main "bottleneck". Now active in the Chinese market development of the enterprise, the foreign brand occupies a large proportion. The personage inside course of study thinks, although at present our country development enterprise quantity is numerous, but most is the middle and low-end market. to give priority to, the product level somewhat low, and not well formed scale effect. To China for development industry, leading to the mature is still a long way to go. The future development of industry development, will pay more attention to the cultivation of the reserve talents, the industrial development from early talent bottleneck restriction, the government departments and industry associations should be in early childhood in the industry to carry out industry talents special training, introduction of overseas industry experts and projects; Will focus on industry management standard set perfect, early industry involves long industrial chain, constructing the relevant legal supervision system, and gradually change the industry development in the present situation of the lack of product standardization. In recent years, some domestic and foreign big brand has occupied a certain market and status, and to the second and third stage a city expansion, the size of a lot of local development agencies also points that a cup of soup. Through the development of service industry in brand credit rating and analysis, so that we can know clearly that at present our country development service industry brand construction problems, solutions and development direction.