Study On Marketing Strategy Of HL Company

In recent years, the Internet has gained popularity, however the network game in the field of Internet application has significant position. This collection of the network entertainment and communication is a new form. But the network game industry as a present fashionable and new high-tech industry, has become the kernel of the film and television, music and entertainment industry, and along with the rapid development of Internet game industry but also with other related industry in the initiation. Now, the network game has become the leading industry of Internet economy, and this year is increasing, network game with the global Internet market environment continue to grow.In today’s online games market, whole industry environment is not very standardized, especially for using in the network game virtual currency, can be a very good control, HL company network game real-name system, introduced its own product HL game card, greatly to the network game that the existence of numerous shortcomings, game player game using the real-name system, and the virtual money and real money reasonable management has made the corresponding solutions.Based on a typical network game operators:HL company as an example, the use of marketing mix theory and the analysis method of SWOT, the HL marketing company’s internal and external environment undertook reason is analysed, the advantages and disadvantages of HL company undertakes science is evaluated, based on the theory of scientific marketing strategies, to determine the HL company market positioning, design of a complete HL company marketing strategy, and analyzes the HL company marketing strategy and specific measures for risk control. Especially proposes HL company in marketing in electronic athletic competition as the main way to promote the network game, to quickly and effectively make more game player recognition and acceptance of HL’s business model marketing new marketing strategy perspective, so as to ensure the realization of the goal of HL company marketing.