Materialized Cost Of Clothing Innovation Design

With the change of the competitive environment, China’s economic structure faces various challenges, the development of Chinese garment industry more than30years, now get rid of to make give priority to low end competition, develop a "self-innovation" road, is the goal of ascension garment industry transformation. But to improve transformation is an unusually difficult by technical level, management level, the design ability of the limitation of various factors many enterprise and brand, trying to points the concept for large part of the population consumption guest group. But most of the clothing enterprise original ability is limited, in the product development ability is insufficient, the so-called "brand" is just the product produced after the "stick" brand, creating brand product homogeneity between obviously. Consumer choose and buy in the market homogenization obvious product, natural selection to lower prices of products. This will make industry into a more timid handing innovative error and"copy" vicious cycle. This is mainly because, firstly, in-novation is risky, need enterprise have the courage to there is energy risk-takers. From another rational perspective, the innovation will also carried out in a planned way innovation investment, also is the request enterprise have certain innovation economic capacity to pay,and requests the enterprise to have the ability can reasonable planning this pen innovation investment. Under the current conditions, the enterprise how to product innovation scientific screening and economic analysis, to the innovation design of physicochemical cost scientific management, make the product has both innovative and no more than the enterprise can withstand economic capacity to pay, so as to achieve competitive in the market, improve the economic benefit of enterprise, this is a subject worth studying.