The Research On Developing Strategy Of HINIX Integral Company

Integrated Circuits (IC), from the1960s began to develop,the core technology of integrated circuits essentially mastered by the developed countries, until the beginning of this century, the development of China’s IC relatively late development time is short, the technology is relatively backward talent shortage.in2000, the State Council issued a18"Several Policies 《About Encouraging and developing of software and integrated circuit》, the next decade, China’s IC has been the rapid development of the domestic IC design companies such as springing up rapidly to500number, the output value of the design of the top ten enterprises were more than one hundred million yuan, and some reach nearly40billion yuan, increasing competition excitation of the integrated circuit industry, the profits of the product is getting lower and lower, the integrated circuit will gradually breaking the monopoly of China’s state-owned enterprises and large private enterprises-capitalized product development, and easier to get the financial support of the government, to achieve rapid development, the competition there are obvious advantages, the majority of small and medium-sized enterprises, small and micro enterprises rely mainly on their own development, difficult to get government funding, technology, talent, capital relatively large enterprises is significantly weaker. HINIX in recent years the establishment of the integrated circuit design enterprises, the output value of nearly10million yuan last year, also encountered small businesses exist a shortage of funds, weak technical, difficult as the development of the flow of talent, but also face competition, intellectual property, industry squeeze as threat. Developed into the output value of hundreds of millions from the output value of tens of millions of corporate enterprises exceeded10million yuan development bottle neck, HINIX thinking, from China’s IC industry conditions, The significance of this research lies in the use of relevant theory, HINIX proposed the development of strategic objectives in the context of today’s integrated circuit industry, how to seize opportunities, weaknesses, break through the bottleneck of the development to accelerate the speed of their own development. Through the writing of this paper, and further understand the theory and apply what they have learned to improve my ability.Hinix external environment analysis collect relevant information with finishing Hinix internal environment analysis, information matching, SWOT analysis, a comprehensive analysis matrix proposed Hinix the choice and design of the development strategy of the conclusion, the article explains how to control the implementation of the development strategy.Although this research the Hinix development strategy, but the industry as a whole, small businesses such as hinix, hundreds of enterprises to find the direction of development through the development of strategic research, looking for differences, through theoretical The combination of practical, theoretical guidance for the development, proposed the idea of a development strategy for other companies initiate an idea proposed to solve the bottleneck of enterprise development, articles on the very real sense.