Analysis Of The Difficulties And Countermeasures Of Green Consumption Carrying Out In China

Green consumption is a scientific consumption pattern, which advocates healthy, environmental and saving consumption behavior. In addition, green consumption, which takes into consideration the interests of consumers, society and ecological environment, is one man and nature harmonious coexistence consumption pattern. Furthermore, green consumption is of saving, environmental protection, equity and ecological features. Its extensive implementation would contribute to ecological environment protection, energy saving and sustainable development of our country.Green consumption is the rethinking result of human traditional consumption pattern, which is the inevitable choice to avoid ecological crisis and protect ecological environment. In addition, it is also the inevitable choice to the development of circular economy, the implementation of sustainable development and the fully building of a well-off society. Green consumption is of unique functions, which is not only beneficial to the change of economic growth mode and the harmonious development of human society and ecological environment, but also beneficial to the promotion of life quality and the enhancement of the international competitiveness of our products.At present, some achievements in carrying out green consumption have been acquired. However, some difficulties must be faced, such as the lack of the concept of green marketing in many enterprises, imperfect law system, lack of policy support, imperfect development of the market mechanism, weak green consumption consciousness of consumer.Carrying out green consumption in our country should start with the following aspects: cultivating green consumption consciousness of consumers and green marketing of enterprises; improving the legal system of green consumption; greatly developing green technology; developing the positive role of folk association and consumer association, and so on.